UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.
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The Audience & Market Insights (AMI) team, housed in the Division of Private Fundraising & Partnerships (PFP), works alongside the Public Partnerships Division (PPD) and the Global Communications & Advocacy Division (GCA) to mobilize the resources that make children's rights a reality. As official-development-assistance budgets tighten, UNICEF's forthcoming 2026-29 resource mobilization strategy puts increased emphasis on private-sector growth-engaging millions of individual supporters as well as corporate, foundation and philanthropic partners.
AMI delivers and enables the generation of audience insights that can support growth. The team is global in mandate but operates in close collaboration with the fundraising and communications ecosystem. AMI partners closely with National Committees, Regional Offices and in-market teams that hold responsibility for fundraising and communication decisions.
In the Latin America and Caribbean (LAC) region, the post advertised will :
- Work closely with the P4 Market Research Manager (Mass Audience) and the P3 Market Research Specialists covering Asia Pacific, and with the Europe-based Market Research Manager (Hard to Reach audiences , philanthropists).
- The role will report to the Chief of Audience and Market Insights
- The role will liaise closely with key markets, supporting them in their insight development and seeking to learn and share individual market progress with the ecosystem as a whole.
This networked model ensures that insight flows both more effectively market-to-market, and into strategic leadership, enabling more effective, audience-informed fundraising and engagement outcomes.
For every child, a Champion
The Market Research Specialist (P3) drives an audience-informed approach across Panama private-sector fundraising and partnerships, while contributing to AMI's global insight streams. Acting as an internal consultant to PFP, GCA, PPD, National Committees and Country Offices, the incumbent will :
Listening & scope - surface stakeholder objectives and translate them into clear insight plansPlanning & execution - deploy the right blend of qualitative and quantitative methods (, ethnography, focus groups, segmentation surveys, A / B tests) to address each need.Synthesize & interpret - turn data into compelling narratives and concrete, actionable recommendations.Drive uptake - package findings through workshops, briefs and tools that help teams act decisively on the insights.Collaborate globally - align methodologies and share learnings with peer specialists and managers in Latin America, Europe, and HQ to ensure consistency and cross-pollination of best practice.Evaluation - ensure team's feedback on the effectiveness or not of the insight solutions, both for AMI's accountability and to ensure lessons can be brought into the team.How can you make a difference ?
By converting evidence into strategy, the role enables UNICEF to grow income, influence, and impact for every child across a dynamic, multi-country landscape.
1. Global Insight Leadership
Lead one of AMl's core studies (, brand tracking, competitor intelligence) each year.Frame business issues, maintain consistent but evolving design, and steer delivery through AMI peers across regions.Challenge established hypotheses and test new angles to keep the study future fit.2. Regional Consulting (Latin America and Caribbean)
Partner with fundraising & communication teams in the market to listen to their needs and turn them into insight briefs and plans.Co-design bespoke research that balances rigor, speed, and budget.Facilitates debrief workshops that convert findings into decisions and road maps.3. Agency, Consultant & Vendor Stewardship
Select, brief and coach external partners research agencies and individual consultants-negotiating scope and pricing in line with UNICEF policy.Provide candid, constructive feedback that lifts partner performance.Scan the supplier landscape for innovative techniques and tools worth piloting.4. People Development (Interns and colleagues on stretch)
Recruit, onboard, and motivate interns or staff on stretch or secondment; set clear objectives, provide regular coaching, and recognize achievements.Delegate meaningful workstreams that build capability while ensuring high quality outputs.Foster a learning culture built on curiosity, experimentation, and psychological safety.5. Knowledge Translation & Enablement
Curate AMI's knowledge base (use dashboards, Teams / SharePoint systems and other systems the team has chosen).Package complex data into narratives that inspire action-infographics, playbooks, and “lunch and learn" sessions.Spot patterns across markets and advocate early and compellingly for action with Chiefs and Directors as needed.6. Operational Excellence & Capacity Building
Liaise with Procurement and HR to maintain a high caliber, diverse supplier, and talent roster for insight work.Establish SOPs, templates, and QA checks that safeguard data quality and ethics standards where gaps are present.Role model a culture of curiosity and experimentation across the peer group and those engaging with AMI.To qualify as a champion for every child, you will have…
Education :
An Advanced university degree in one of the following fields is required; Marketing, Statistics, Psychology, Sociology, Anthropology, or a closely related field.Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.Formal coursework in both qualitative and quantitative research methods, marketing analytics, or statistics is an asset.Professional certifications such as MRS Advanced Certificate, Insights Association IPC, UXQB, or similar is an asset.Work Experience :
A minimum of five (5) years’ professional experience in leading end-to-end, mixed-method market research projects across multiple countries and / or regions is required.Demonstrated experience translating consumer and brand insights into actionable recommendations for commercial stakeholders is required.Demonstrated ability to craft multi-methodology approaches to garner relevant and actionable audience insights is required.Hands-on with modern research toolsets (, Qualtrics, Dovetail, Lookback, Tableau / Power BI, Python, R, SPSS) is an asset.Proven track record balancing speed and rigor (quick pulse surveys, lean experiments) without compromising quality is an assetPrior experience to humanitarian or development sector research is an asset.Demonstrable experience of using Al tools to improve efficiency in the delivery of research objectives is an asset.Developing country work experience is an asset.UNICEF / UN experience is an asset.Language Requirements :
Fluency in English and Spanish is required.Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) would be an asset.For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability, and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with our Values Charter : UNICEF Values.
The UNICEF competencies required for this post are…
Demonstrates Self Awareness and Ethical Awareness (1)Works Collaboratively with others (1)Builds and Maintains Partnerships (1)Innovates and Embraces Change (1)Thinks and Acts Strategically (1)Drives to achieve impactful results (1)Manages ambiguity and complexity (1)
